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Posted: Wednesday, February 22, 2017 12:22 AM

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Description

Location: RCP Marketing – Muskegon & Grand Rapids, MI
Type: Full time
Experience: 2+ years on-the-job experience
Compensation: Salary commensurate with experience + benefits
Send Resume, Cover Letter & References to: careers@rcpmarketing.com
No phone calls please

Objective:
We are looking for a talented and experienced Digital Media Specialist to join our growing team. Candidate must have proven experience in managing timelines, budgets, and projects. Candidate will be responsible for providing the account management team with proposals for digital marketing activities, and will provide the execution and analysis of those activities on behalf of agency clients.

This is an opportunity to experience every aspect of our growing agency and work hand-in-hand with the account team to help grow services and opportunities with current and prospective clients.

Candidates must have:
• 2+ years experience managing SEO content and digital marketing campaigns for high traffic websites
• Bachelor’s degree in Marketing, Advertising or a related field
• A charismatic personality and the ability to communicate clearly to teammates and clients
• Exceptional written and verbal communication and organizational skills
• Google Adwords Certification a must. Google Analytics, Mobile, Display and/or Video Certification a plus.
• Proven experience in managing Google Adwords and Display advertising campaigns
• Be experienced in managing paid social media campaigns
• Working understanding and/or experience in managing Programmatic Digital advertising campaigns
• Knowledge of HTML and experience with popular content management systems like WordPress
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Be proficient in Microsoft Office programs (Word, Excel, PPT)
• Proven ability to build consensus and work effectively within a cross-departmental team
• Have strong writing, editing and proofreading skills
• Be able to exhibit creative thinking and strategic problem solving

Digital Marketing Strategist Job Description:
• Work cooperatively with key team members, clients and vendors.
• Provide proposals for SEM, Display, SEO and other digital marketing activities.
• Assist in identifying digital marketing opportunities with new and existing clients.
• Execute and analyze all digital marketing campaigns and provide reports on a timely basis
• Create, develop and manage content and SEO for client websites (requires working with Word Press CMS)
• Work within a cross-departmental team to ensure the inclusion of strategic points of conversion and measureable performance indicators.
• Provide strategic input for continuous improvement to campaigns and new opportunities within campaigns
• Keep current with emerging web technologies through relevant blogs, magazines, forums and events
• Annually maintain Google Certifications through ongoing studying and testing
• Work with Account Managers to support content needs, advertising opportunities, and promotions in social media channels.
• Work with web development team to set up analytics and goal tracking methods on all RCP-hosted websites, or client websites to which we have access.

• Location: Grand Rapids

• Post ID: 28191768 grandrapids
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